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ReesePC Design
Illustrative Branding: Wreck My Plans Coffee Shop
The Story: Wreck Your Plans Coffee Shop is for those that walk into their morning meeting with shades low on their nose and a killer coffee in their hands. We've all felt like the cat, curiosity killing us in the morning for our last night's chaos.
Plans have been wrecked, but coffee has been acquired—so the chaos is managed.
Conceptual Coffee Brand || Illustrative Branding || Visual Identity
Objective: Create and design a coffee brand using illustration rather than straight vector art style, including primary logo and two sub logos, and six other deliverables. All six designs must look like they came from the same artist and style and be cohesive within the brand's messaging.
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